ROOTED HERE BRAND IDENTITY
Designed the 2023 Senior Capstone Brand Identity in collaboration with Adam Calderon and Estonia Lara to create the ROOTED HERE brand identity logo and assets.
GOALS: We extablished a visual identity that is directed toward the idea of topography and mapping. The design speaks of a remembrance and familiarity in the past or future on space and location, with key attributes such as history and landforms. Keywords include energetic, timeless, and trustworthiness.
GOALS: We extablished a visual identity that is directed toward the idea of topography and mapping. The design speaks of a remembrance and familiarity in the past or future on space and location, with key attributes such as history and landforms. Keywords include energetic, timeless, and trustworthiness.
The logo was created using organic shapes and outlines of the word
mark. Each individual letter was blended to create a stepped pattern that resembles topographic elements on a map as they are built up in relation to each other over time. The letter forms are like puzzle pieces that fit together which resemble the idea of community and interconnectivity.
EXAMPLES OF EXPLORED DIRECTIONS
LOGO USAGE IN EXHIBITION:
Invite cards, foldouts, socials, wall and floor decals
